Matthias Hannibal Logo
Matthias Hannibal Logo

Car Marketplace

Volkswagen

About the project

Client

Volkswagen – Das WeltAuto.

Work

Building Design System, User Experience & Interface Design, User Journeys & Flows, User Testing, Contentmanagement

Agency

Argonauten GmbH

Background

Das WeltAuto. is an international marketplace for pre-owned cars. The platform is a trend-setting answer to current and future challenges. There is the opportunity to find a suitable car for yourself or your own vehicle to sell on the stock exchange.

Mission

Optimizing the user experience with a focus on the search, the improvement of the conversion and the simplification of the user flow were part of my job. Beyond the search, there are multiple options, functions like a car comparison, financing options and a rate calculator. Every user should have exactly find the right car based on his individual needs.

Solution

The WorldAuto platform now boasts a contemporary digital brand presence. Its user-centered design not only enhances user experience but also delivers tangible success. Positive feedback from usability labs, data from tracking, and market feedback all point to significant increases in dealer contacts and reductions in vehicle downtime since the inception of our work. Das WeltAuto. has successfully launched in Poland, Sweden, France, Switzerland, and Australia, thanks to a modular design system and flexible front-end modules.